Brits ‘craving for food 400 times hotter than what used to be in the 1960s’
August 4th, 2010 - 6:50 pm ICT by ANILondon, Aug 4 (ANI): A survey has found that people in Britain are eating food that is 400 times hotter than what used to be in the 1960s.
The study by Tesco found that sales of spicy food have gone up 20 percent in the past year alone, and that the UK is the one country in Europe where most of the ultra-hot
dishes are eaten.The products considered to be the hottest in the 60s were very mild curries that scored just 1,920 on the Scoville scale - used to measure the heat of chilli peppers.By the 1970s, the 5,000-rated Tabasco sauce became popular, in the 80s shoppers were trying 10,500-Scoville Madras and vindaloo dishes, and by the 90s they were able
to handle 50,000-rated Thai curries.
Tongue-tingling spicy Mexican grub with an average rating of 8,000 also became popular, and in the past decade the hottest food has been the Jamaican Hot Pepper, at up
to 350,000 Scovilles.
But now Tesco is selling the searing Dave’s Ghost Pepper Sauce, which measures an incredible 800,000.
The sauce, which some daredevils use to spice up chilli con carne, is so fiery that the bottle has a label reading: “Do not try without food. Consumed neat, this product will
burn and could cause harm”.
“Brits’ reputation for being lovers of bland food is up in smoke. It seems with every decade our taste buds get more acclimatised to the ever hotter food,” the Sun quoted
Tesco’s Kathryn Clarke as saying. (ANI)
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Tags: 1960s, 60s, 80s, chilli peppers, ghost, grub, hot dishes, hot pepper, kathryn clarke, label reading, madras, pepper sauce, scoville scale, scovilles, shoppers, spicy food, taste buds, tesco, thai curries, vindaloo