Brit firm launches world’s strongest beer at $762 a bottle

July 23rd, 2010 - 3:01 pm ICT by ANI  

New York, July 23 (ANI): A British firm has launched a 110 proof beer, which is the world’s strongest, selling it at 762 dollars per bottle.

The blond Belgian ale, named The End of History, is an astonishing 55 percent alcohol by volume (ABV) and is presented in a case made from stuffed animals, including stoats and squirrels.

The beer, made by BrewDog, based in Scotland, is infused with fresh juniper berries and nettles from the Scottish Highlands and was developed using an extreme freezing technique.

The process involved using hundreds of pints of beer, and it was repeated dozens of times to produce just enough for a 330 millilitre bottle.

“This is the beer to end all beers,” the New York Post quoted James Watt, the company’s co-founder, as saying.

Watt said The End of History was made to offer beer drinkers more choice.

“We want to show people there is an alternative to monolithic corporate beers, introduce them to a completely new approach to beer and elevate the status of beer in our culture,” he added.

He said the first two bottles were sold to a beer fan in Denmark. (ANI)

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