Berlin appoints 4,000 good mood ambassadors to do away with rudeness

March 13th, 2009 - 6:29 pm ICT by ANI  

London, Mar 13 (ANI): Residents of Berlin have for a long time been known for their rudeness, and now 4,000 good mood ambassadors have been appointed to do away with that reputation.

The ambassadors will try and shake off the reputation for being grumpy and boring, and to also rid themselves of the name Berlin snout, which fellow Germans had given them.

The Government is spending close to 200,000 pounds in an effort to rid perceptions that the city is a gruff and ill-tempered place.

A few years ago we did a study that showed that non-Germans consider Berlin a place full of grumpy and boring people, the Telegraph quoted City spokesman Richard Meng as saying.

We need to show the world that this is not true, he said.

As part of the campaign, civil servants will hand out postcards with phrases like “What do you think you”re looking at?” and “Do I look like an information desk?”

The provocative phrases are intended to poke fun at the stereotype of the Berliner, known for having Berliner Schnauze or Berlin snout.

They are also meant to show that it is possible to be courteous and friendly on a day-to-day basis.

This year is a huge year for us, Meng said,

We”re hosting the Athletics World Championships and want to show the world that we are a friendly and worldly capital city at the heart of Europe.

These cards are fantastic, they show that we don”t always take ourselves seriously and that we can laugh at ourselves too.

Train and bus drivers, police officers and other public officials will be designated the good mood ambassadors and be expected to be jolly at all times, he added. (ANI)

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