Benz is Britain’s favourite consumer super brand
February 28th, 2011 - 12:49 pm ICT by ANILondon, Feb.28 (ANI): Luxury car firm Mercedes-Benz has been named Britain’s favourite consumer super brand.
It’s the first time in five years the top spot hasn’t gone to either Google or Microsoft - which fell to fifth and sixth place respectively.
Second place went to the Swiss watch firm Rolex, while the BBC was third.
The top 10 super brands are as follows:
1 Mercedes-Benz
2 Rolex
3 BBC
4 Coca-Cola
5 Google
6 Microsoft
7 BMW
8 British Airways
9 Apple
10 Jaguar
The Centre for Brand Analysis, which reflects the views of a panel of 2,000 business professionals, compiled the list.
The Rolls-Royce Group took the top spot in the Business super brands index for the first time since 2007. More than 1,100 brands were short listed for the survey, judged by professionals from the marketing, financial services and manufacturing sectors.
Brands were rated against a number of criteria including quality, distinction - and reliability.
The survey was compiled just before the dramatic failure of one of Rolls Royce’s Trent 900 engines, which exploded while powering an Airbus A380 on a Qantas plane last November, forcing the jet into an emergency landing in Singapore. The incident led to every Trent 900 in service being examined and partly or entirely replaced, costing the firm 56 million pounds.
Both Airbus and Qantas are understood to be negotiating a commercial compensation agreement.
“It’s difficult to tell what would have happened if the survey had been conducted after that event,” said Stephen Cheliotis, chief executive of The Centre of Brand Analysis. (ANI)
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- Qantas A380 Flight Service Returns To Normalcy - Nov 27, 2010
- Potential manufacturing defect blamed for Qantas' A380 Rolls Royce engines' blasts - Dec 02, 2010
- Rolls-Royce engine worries continue for Qantas' A380 fleet - Dec 09, 2010
- Qantas' woes continue as 'scary' cockpit fire forces Sydney-bound jet to divert to Cairns - Mar 24, 2011
- Half of Rolls-Royce engines on world's A380 fleet need replacing: Qantas boss - Nov 18, 2010
- Mercedes-Benz sales soar - Apr 05, 2012
- Qantas A380 flight passengers 'very very lucky' plane didn't explode: Expert - Nov 19, 2010
- Google voted favourite British brand - Jul 21, 2008
- Qantas engine suffers another 'low engine failure' - Jan 16, 2011
- "Top Gear USA" Premieres On History Channel - Nov 22, 2010
- Rolls-Royce, HAL setting up aero engines production facility - Dec 07, 2011
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