Alcoholic ginger beer set to be most popular summer drink in England
May 30th, 2010 - 6:26 pm ICT by ANILondon, May 30 (ANI): Ginger beer is going to be this summer’s most popular drink with the beverage fast gaining a devoted consumer base.
The competitively priced drinks have already bested many well-established beers in terms of sales.
Sales of Crabbie’s ginger beer, which has four per cent alcohol and costs 1.99 pounds for a 500ml bottle, have shot up since its launch in February.
Frank’s ginger beer, also four per cent alcohol, costs 1.79 pounds for a 500ml bottle.
A similar strength beer - Spitfire 500ml ale brewed by Shepherd Neame is 1.65 pounds a bottle.
“It really has taken the drinks market by storm. It appeals to a really wide market - from older drinkers who remember traditional ginger beer to curious youngsters,” a supermarket drinks buyer told The Mirror. (ANI)
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Tags: 500ml bottle, alcohol, alcoholic ginger beer, beers, curious youngsters, drinks market, england london, ginger, launch, mirror, shepherd neame, supermarket