Old Spice pitchman is now advertising the product on a motorcycle
June 30th, 2010 - 10:24 pm ICT by Aishwarya BhattCincinnati, Jun 30 (THAINDIAN NEWS) Moving with the times, now the Old Spice pitchman is advertising the product on a motorcycle. The Old Spice model is none other than the ex-football player Isaiah Mustafa.
In the first commercial about the Procter & Gamble Company’s product, he created a huge stir. The advertisement was also uploaded on YouTube, and since then it has managed to get more than 11 million hits.
And now in the new commercial, the 36 year old model indulges in rather manly sports such as log rolling, dives in a macho manner from a waterfall and even walks on water, and thus managing to draw gasps from all. The model also hooks the ladies with his rather cherry and flirty opening line – ‘Hello Ladies!’
This new 30 seconds advertisement is all set to hit the Internet on Wednesday, and it is also going to hit the movie theatres on the weekend. However the TV audience would have to wait, as the ad would be telecast on the television only in the next week.
The advertisement campaign is being shot and conceptualized by the ad agency Wieden+Kennedy, which is a Portland based company.
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Tags: ad agency, advertisement campaign, cincinnati, dives, football player, hello ladies, isaiah, macho manner, motorcycle, mustafa, old model, old spice, pitchman, procter gamble, procter gamble company, spice model, tv audience, waterfall, wieden kennedy, youtube