Thaindian News

London, Feb 22 (THAINDIAN NEWS) Sussex Safer Roads Partnership in UK has made a video about road safety titled ‘Embrace Life’ which is proving to be an online hit. “The video is part of a larger “Embrace Life” campaign “designed to remind individuals of the importance of wearing their seat belts,” according to the Sussex Safer Roads Web site. It was posted on the website on the 28th of January, and in just over 2 weeks, it has garnered over 1 million views already. The video is crafted and shot in a very artistic and creative way, and it is bound to touch the hearts of the viewers.

In the ‘Embrace Life’ video, a family is seated in a living room. The man, who is a husband as well as a father of a little girl, starts to drive an imaginary car. His family, which is composed, of his wife and daughter watch him. It is a normal happy family. Suddenly the man realizes that he hasn’t been paying enough attention on his driving, and is about to have an online collision. He tries to swerve the car, but all the same the accident is very imminent. Then his daughter gets up, and holds him by the waist, just like a part of the seat belt would hold him. His wife also gets up and holds his back, just like a seat belt would.

Then the imaginary accident happens, the table and a bowl kept in front of him collapses and is in the air, whereas he is saved because of the seat belt. The video gives a very important message in a simple and a touching way.

Video: Embrace Life - always wear your seat belt