Youth-based reality show to propagate safe bikingJanuary 17th, 2009 - 11:40 pm ICT by IANS
New Delhi, Jan 17 (IANS) To counter the youth’s propensity to ride motorcycles in an unsafe manner, channel UTV Bindass is launching a new reality TV series “CBF Stunner 10” that aims at spreading awareness for safe biking amongst youngsters.The show, put together by the channel and bike company Honda that launched a bike named CBF Stunner in June last year, will have 10 short-listed male contestants, who have been trained about road safety and safe riding skills over a period of few months.
“As a contribution to society, safety-riding initiatives have been taken through this ‘CBF Stunner 10′ show,” said N.K Rattan, head of Sales and Marketing, Honda Motorcycle & Scooter India.
The short-listed candidates will be primarily judged on their driving skills apart from other parameters like looks, personality as well as overall attitude for one of them to emerge as a real ’stunner’ on the show. The winner of the program will get a chance to host his own show on Bindass.
During the course of the eight-episode show, an audio-video prepared by Honda will be showcased as well. The audio-video will propagate rules of safe driving for viewers.
Each episode of the reality show will demand the contestants to perform a certain task like rock climbing, learning salsa and even milking a cow.
There would be celebrity judges including Shibani Kashyap, Suresh Menon, Sheetal Malhar, Leena Mogre, Sandeep Soparkar, Alicia Raut, Achala Sachdev, Sheryln Chopra, Dilshad Pastakia and Subi Samuel for the show.
The show will premiere Jan 23 at 8 p.m.
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