Vistaar Religare invests over $1 million for ‘Victory’ publicityJanuary 2nd, 2009 - 7:07 pm ICT by IANS
New Delhi, Jan 2 (IANS) Harman Baweja’s second film “Victory”, which also stars over 30 national and international cricketers has come into big money. Vistaar Religare Film Fund (VRFF) is investing Over $1 million in the movie’s promotion. Directed by Ajitpal Mangat, it has been jointly co-produced by Walk Water Media, a production house promoted by Manmohan Shetty.
“We are pleased to be associated with a strong financial powerhouse that aims to corporatise the film industry. This is a landmark deal as it is happening in India for the first time that a third party is putting in the money for print and advertising,” said Shetty.
“The industry is in urgent need of entities that will recognise the depth of talent available in the country and work methodically to produce superlative cinema,” he said.
“Victory”, releasing Jan 30, is VRFF’s first project. The film is a combination of cricket and cinema and narrates the story of a small town boy, who dreams of making it to the Indian cricket team. How he fulfils his dream forms the essence of the story.
VRFF is India’s first film fund approved by Securities Exchange Board of India (SEBI). It is a joint venture between Religare, an integrated financial services institution and Vistaar Entertainment that also produced critically acclaimed “Dharm”.
“We are confident that ‘Victory’ will be a prudent investment decision for us and will provide fruitful returns to our investors,” said Sheetal Talwar, managing director, VRFF.