Virgin Mobile launches ‘New Thumb Rule’ SMS offer
January 22nd, 2009 - 8:06 pm ICT by IANSBangalore, Jan 22 (IANS) Mobile service provider Virgin Mobile Thursday announced the India launch of ‘New Thumb Rule’, its latest SMS proposition that allows subscribers to send 100 national and 100 local SMSes free-of-cost daily after paying for the first three messages of each type. The subscribers do not have to avail of any special package to access the latest offer and they can send free SMSes to any network, Virgin Mobile chief executive M.A. Madhusudan told reporters here.
“New Thumb Rule is a new revolutionary youth-focused proposition by making SMS the new voice of the youth. The youth love to send SMSes and we’ve almost made it free,” Madhusudan said.
The offer has been christened as New Thumb Rule as people use their thumb maximum times when they write and send SMSes, he explained.
Virgin Mobile was launched nine months back in India with a goal of catering to the youth population. Currently, Virgin is present in around 7,400 cities across India.
Asked about the company’s India subscriber base, Madhusudan said they did not have a policy to disclose the number of subscribers.
The unique selling proposal (USP) of Virgin Mobile is that users get paid for their incoming calls from any mobile service providers. For every one minute incoming call, the user gets credited with 10 paise.
“Our main target is the young population of India that stands around 215 million currently. By 2010, we’re expecting to have a revenue share of Rs.350 billion,” Madhusudan said.
- Mobile users can now send 200 SMSes a day - Nov 01, 2011
- BSNL launches Bharat Berry push e-mail service - Nov 14, 2011
- TRAI imposes 5 paise deterrant for pesky messages - Oct 25, 2011
- Over 50 mn opted for mobile number portability till May - Jul 05, 2012
- 45.89 mn subscribers opted for MNP till April: TRAI - Jun 27, 2012
- 32.79 mn subscribers opt for mobile number portability - Mar 06, 2012
- 29.24 mn subscribers opt for mobile number portability - Jan 30, 2012
- 25.84 mn subscribers opt for mobile number portability - Jan 09, 2012
- TRAI to disconnect individual numbers making pesky calls, messages - Nov 04, 2011
- Airtel offers free Twitter service till March 1 - Dec 01, 2011
- Pesky SMSs again - via new routes - Nov 06, 2011
- Over 64 lakh users opt for mobile number portability - Apr 29, 2011
- Over 85 lakh go for new mobile number - Jun 14, 2011
- Now SMS in local language with IMImobile's app - Sep 05, 2011
- Free ad service on voice calls unveiled in Karnataka - Jul 01, 2011
Tags: chief executive, incoming call, incoming calls, launch, madhusudan, mobile service provider, mobile service providers, new voice, nine months, population of india, revenue share, smses, subscriber base, subscribers, target, thumb rule, unique selling, usp, virgin mobile, youth population