US men take aim at facial wrinkles

November 20th, 2008 - 12:17 pm ICT by IANS  

New York, Nov 20 (DPA) Worry lines and creases between the eyes apparently are no longer a sign of virility among men in the US.More and more men are using botox to get rid of the wrinkles. Demand for the nerve-deadening treatment has risen considerably. In 2001 about 100,000 US men got a shot of botox in their foreheads and their numbers had tripled by 2007.

Often the male customers seeking the cosmetic treatment are successful high-salaried men in their early 40s. But sometimes they are a bit older as in the case of 58-year-old Olympic swimming champion Mark Spitz. The seven-time gold medallist announced this year that he has had a botox treatment and secured an advertising contract in the process.

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