UAE launches social welfare fund campaign

August 21st, 2008 - 5:11 pm ICT by IANS  

Dubai, Aug 21 (IANS) The United Arab Emirates (UAE) has launched a novel campaign encouraging contributions of as little as one dirham ($0.27) to raise funds for social care and development projects.Called ‘Dirham Wa Bas’ (One dirham only), the campaign was launched Wednesday under the Social Responsibility Fund of the Ministry of Social Affairs and is supported by the Dubai International Financial Centre (DIFC), the official Emirates news agency WAM said.

“The ‘Dirham Wa Bas’ campaign is one of the initiatives of the Social Responsibility Fund aimed at supporting sections of society, which need our help, such as people with limited income, disabilities and the elderly,” Minister for Social Affairs Maryam Al Roumi said while launching the campaign here.

“Everyone can contribute to this campaign. All financial contributions starting from as little as one dirham are needed and appreciated,” she said, adding that the campaign was part of the Social Responsibility Fund’s efforts to bridge the gap between the public and private sectors and address and solve social and community issues.

“DIFC’s support for the campaign is based on our strong belief that corporate organisations have an important role to play in the development and welfare of the community,” Nasser Al Shaali, chief executive of the DIFC Authority, said.

In the course of the campaign, donation boxes will be placed across the UAE, including petrol stations, major shopping malls and retail stores, which will enable people to contribute.

Part of the Ministry for Social Affairs’ strategy for 2008-10, the mission of the Social Responsibility Fund is to support social projects that have the potential to contribute to the enhancement of society while fostering cooperation between the private and public sectors in contributing towards social responsibility projects.

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