This Delhi flea market is for high-end buyers!

September 5th, 2008 - 12:00 pm ICT by IANS  

New Delhi, Sep 5 (IANS) It’s fashioned after a flea market but isn’t quite one. With a mall for its backdrop, Flea @ Nite offers designer clothes, silver and semi-precious jewellery, vintage coins and even classy home linen at what high-end buyers might consider “throwaway prices”.Flea @ Nite put up its first display Wednesday at the porch of the Select Citywalk mall and offered a swish shopping experience with a mix of live music and sushi, hotdogs, kebab rolls, burgers, a juice bar and other delectable food items.

It’ll be a weekly affair. Designers and exporters are going to put up their stalls every Wednesday evening at the venue till 10 p.m.

With jewellery costing anything between Rs.200 and Rs.5,000, a pair of slippers priced at Rs.1,000, one cushion cover at Rs.250 and more, it is surely for high-end customers, who are already regulars at the mall that houses international brands like Guess, Esprit, Promod, Swatch, Mac cosmetics and others.

“Such flea markets are available all over the world. Here we are giving a platform to exporters to showcase their work. Some of them do sell their items in a mainstream way, but most of them are exporters,” Arjun Sharma, director of Select Citywalk mall, told IANS.

Sharma said that the rent for each stall is Rs.4,000 a day. “The investment for the stall owners is quite nominal. They can earn Rs.10,000-12,000 in a day here,” he said.

Asked why the flea market was being organised on a weekday, Sharma said: “The mall is packed with vehicles on weekends and it will be impossible to manage that sort of a crowd in the flea market.”

On the first evening, the stalls were offering fresh and artificial flowers, leather items, designer bags, trendy drink chilling machines, costume and semi-precious jewellery, fresh vegetables, saleable items made by NGOs and organic articles among others.

Fashion designer Manju Grover of Manju-Bobby Grover duo was also spotted at the event apart from Chief Minister Sheila Dikshit, who walked in with her security entourage.

“It’s a really nice idea to have it here out in the open. I’ve just come and am looking around. I see a great variety of items to spend on. It is an upmarket flea market. I used to go to the one in Olive Bar earlier, but that was a small affair,” Grover said while admiring designer bags at Shivani Sood’s stall.

Sood supplies her bags to fashion stores like Ensemble and Samsara. “I’m supplying my bags at slashed prices here. They are priced between Rs.800 and Rs.1,600,” she said.

Fashion designers Anjana Bhargava and Raghavendra Rathore also had their stalls at the event. Sharma explained that the clothes they have put on display at the flea market would not be available at their exclusive stores.

Vishal Malhotra, director of Fiore, a floral concepts shop, put up his stall to establish a brand name for his company. “We import these flowers especially from China and for us this flea market is a very good brand exercise. We are getting a good response,” he said.

Apart from these, there was a stall by Sahara, an NGO that works among HIV positive people and to make victims of various abuses financially independent. “We have jewellery, photo frames and other knick-knacks made by these women. We sell these and a part of these earnings are given to them,” said Riddhima Sahni, the Sahara representative who was manning the stall.

There was a stall by the Valaya Magic Foundation selling mugs and notebooks. There were even stalls selling garden furniture.

The stalls may not be the same next week, though some stallholders may be back, depending on the response they have received, Sharma said.

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