Suzuki India targets 10 percent share in 150cc segment

February 17th, 2009 - 7:32 pm ICT by IANS  

Chennai Feb 17 (IANS) Japanese two-wheeler manufacturer Suzuki’s Indian subsidiary hopes to capture a 10 percent market share in the growing 150cc motorbike segment with its new model GS150R, said a company official.
Launching the model here Tuesday, Anand Singh Thakur, Suzuki Motorcycle India senior sales manager told reporters: “The 150cc bike category logs around 45,000 unit sales per month. Within that the premium segment is the evolving category, in which our new model is slotted.”

With an on-road price of around Rs.67,000 the new model will be pitted against India Yamaha’s FZ16 and R15, Bajaj Auto’s Pulsar, Hero Honda’s Hunk and TVS Motor’s Apache models.

“Our bike has features of premium 150cc bikes at a price that is slightly higher than the mass market bikes of the segment,” Thakur said.

He said the ratio of company’s sales between scooter (Access 125cc) and motorbikes might change to 60:40 a year down the line, from the current 70:30.

Suzuki has one scooter and three motorbike models in its product portfolio.

Last year, the company sold 110,000 units, while the target for the current year is 175,000 units - scooter and motorbikes put together.

“As our scooter has a waiting period, we plan to double the scooter production capacity to 16,000 units per month.”

The company will also increase its overall capacity to 250,000 units by this year-end and 400,000 units over the next three years.

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