Steve Jobs’ obituary blunder

September 9th, 2008 - 4:11 pm ICT by IANS  

New Delhi, Sep 9 (IANS) Return from the dead. No, this is not the title of the latest Mummy movie, but this is exactly what happened when Bloomberg, world famous financial newswire, decided to publish Apple’s CEO, Steve Jobs obituary last week.Apparently, the blunder occurred when during a customary update of Jobs’ profile, Bloomberg unintentionally published it side by side. It is a fact that all the newswires prepare obituaries of famous personalities beforehand, even if they are young and healthy. An embarrassed Bloomberg retracted the 17-page long obituary almost immediately but not before it gave quite a preview to all those who managed to save it.

The published obituary was not so personal considering Bloomberg is a financial newswire but it provided all that there is to know about his highly successful professional life. Expectedly, Bloomberg marked the place with “XXXX” where, if Apple’s boss were really dead, the date of his death would have appeared. Similarly, where Bloomberg would have written his age at the time of his death, they satisfied themselves with two “X”s.

Although the story was filled with bold warnings like - HOLD FOR RELEASE - DO NOT USE - HOLD FOR RELEASE - DO NOT USE, nothing could stop this obituary from getting printed under the byline Connie Guglielmo.

Although there was no official comment from Apple, its blog site is filled with some angry and some amused responses.

Take for example the response of one of the bloggers: “An embarrassing error for sure, and likely went through several pairs of eyes/fingers” or “If someone published my obituary and I was alive, and it was an accident, I would sue them!! And win” or “I wonder what people would write about me when I die. Something I obviously won’t be able to witness, but lucky for Steve Jobs, he can proof read his!”

All in a good day’s work.

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