Singapore Airlines to promote ‘Incredible India’August 24th, 2008 - 7:31 pm ICT by IANS
New Delhi, Aug 24 (IANS) After Bollywood star Aamir Khan, it is the turn of Singapore Airlines to promote the ‘Incredible India’ campaign to woo tourists to the country.In collaboration with the Indian tourism ministry, the airline will soon start showing the ‘Incredible India’ promotional clip on its flights to India, Leena Nandan, joint secretary in the ministry, told IANS.
“Singapore Airlines will show clippings of the campaign showing the various destinations India has to offer. This in-flight campaign will help us in attracting tourists from all sectors,” Nandan said.
She said the airline would also bring tour operators and travel writers to India.
“The airline will offer special packages to these people to promote tourism. We are partnering with them and will organise their travel within India. We want to promote all destinations as each destination has its own USP,” she added.
This initiative, official sources said, was taken at the behest of the civil aviation ministry.
The sources said the ministry was planning similar promotional campaigns with other international airlines as well.
Tourism Minister Ambika Soni had invited actor Aamir Khan to promote one of the Incredible India campaigns - “Athithi devo bhava” (the guest is akin to god).
Khan, who accepted the offer, said he would promote India — for free.