Sanraa Media signs $2.7-mn co-production deal with British firm

January 23rd, 2009 - 9:53 pm ICT by IANS  

Chennai, Jan 23 (IANS) City-based animation and entertainment major Sanraa Media Friday announced a 2-million-pound ($2.74-million) co-production deal with a London-based production firm for the animated series “The 99”.The animated series, being produced by Endemol UK, is based on the illustrated comics “The 99”, which are owned and published by the Kuwait-based Teshkeel Media Group, Sanraa said in a statement.

“Under the agreement, the entire production for the 3D Animated Series, comprising 26 episodes, will be done by Sanraa Media and day-to-day production will be overseen by Endemol,” the company said.

“The co-production deal also entitles Sanraa Media to the rights of distributing the series in India, Indonesia, Malaysia, Pakistan, Sri Lanka and Thailand,” said Sanraa director Sukumar Subramanian.

The production will last 22 months.

The company has its creative studios in Chennai and Bangalore with marketing offices in New Jersey. It has a workforce of 250 professionals and a support staff of nearly 90.

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