Rajkot trader starts hair-raising marketing in NepalFebruary 1st, 2009 - 3:23 pm ICT by IANS
Kathmandu, Feb 1 (IANS) Indian herbal product manufacturer Ban Labs Ltd has begun marketing its hair care products in Nepal with a novel publicity gimmick that promises to be a regular traffic-stopper, if not a show-stopper.On Friday, the campaign created a traffic snarl in the Baneshwor area of the capital, where the constituent assembly of Nepal and the office of the UN Mission in Nepal that is assisting in the peace process are located.
A huge crowd spilled on to the roads, forcing passing cars and two-wheelers to seek other routes. Many of the spectators could be seen busily clicking away with their mobile phone cameras at the unusual sight at the heart of the crowd.
The centre of the attraction was 28-year-old Rani Reikbar from Uttar Pradesh, who has been roped in by the Rajkot-based manufacturer and exporter to expand its market in Nepal.
Accompanied by a nine-tonne truck and a clutch of sales personnel, Rani is travelling through Nepal to display the efficacy of Ban’s Sesa hair oil and shampoo and market them with a bang.
The act starts with Rani tying two ropes to her braids and then fastening their other ends to the truck. Then, watched by the cheering crowd, she starts pulling the vehicle till it slowly moves forward.
This is a road show to convey to buyers the idea that Sesa products give extraordinary strength to hair. The Sesa brand name is emblazoned on the truck as well as on the red T-shirts of the sales personnel.
“Now all Nepal will see the strength of Rani’s hair in the truck show,” the leaflets distributed by the men among the marvelling spectators said.
The policemen deployed near the International Convention Centre, where the constituent assembly and UN agency are located, were so taken in by the road show that they good-naturedly allowed it to take place without intervention.
The organisers said they have taken permission from the district authorities to get the road show rolling on Nepal’s roads.
The 43-year-old company that exports its products to the Middle East, Europe, Africa and South East Asia, is offering another USP for Nepali buyers.
“We believe that this road show will inspire confidence in Nepali women and be a source of inspiration,” the leaflet said.
- Dabur unleashes star power to push product in Nepal - Oct 02, 2010
- 'Holy amulets' land Indian in unholy row in Nepal - Dec 26, 2009
- Times Square traffic halts as Hrithik runs to meet fans (With Images) - May 18, 2010
- National Insurance hit hard by Nepal plane crash - Aug 30, 2010
- Traffic Stops At Times Square For Hrithik Roshan - May 19, 2010
- Tata Nano sale starts in Nepal from NRS 7.98 lakh - Jun 26, 2011
- Nepal beefs up security for Bryan Adams concert - Feb 18, 2011
- VVF forays into hair dye segment - Sep 22, 2011
- Trade body deplores campaign against Indian JVs in Nepal - Sep 01, 2010
- Two injured as mining bridge collapses - Feb 15, 2012
- Role reversal: Kalandars turn angels for sloth bears (Feature, With Images) - Feb 05, 2012
- Dabur gets divine aid in Nepal - Sep 24, 2010
- Nepal kicks off tourism campaign with Richard Gere tips - Oct 07, 2010
- Bomb blast in front of Nepal parliament - Jul 06, 2010
- Poudel fails to get elected as Nepal PM in eleventh round of polls - Oct 07, 2010