R-Com to broadcast ad-funded videos on mobile phones

January 8th, 2009 - 9:05 pm ICT by IANS  

Mumbai, Jan 8 (IANS) Reliance Communications (R-Com), the Anil Dhirubhai Ambani Group (ADAG) company that recently launched a GSM mobile service to complement its existing CDMA network, Thursday announced it will provide free video content to subscribers in collaboration with a British company.In a statement, R-Com said the Britain-based value added services (VAS) provider Swanbaymtech will broadcast free content on Reliance handsets in an advertisement-supported model.

“The application offers an outstanding video quality hitherto not experienced by mobile users. Our initiative will act as a launch pad for ad-funded videos in India,” Krishna Durbha, head of R-Com’s VAS division, said in the statement.

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