One more Tamil comedy channel to be launched soonFebruary 19th, 2009 - 7:10 pm ICT by IANS
Chennai, Feb 19 (IANS) Laugh during difficult times, said the Tamil poet Tiruvalluvar. And that is what the Tamil satellite channel companies are helping people to do in these days of economic slowdown, by launching comedy channels.
After general, news and music channels, it is now the time for the launch of pure comedy channels on the Tamil satellite channel scene.
Following Sun TV Network Limited’s Adithya, rival Kalaignar TV Pvt Ltd will launch its comedy channel Siripolli Feb 22.
While Kalaignar TV officials were not available for a comment on the proposed launch, a Sun TV official told IANS that the company converted its existing Telugu general entertainment channel Adithya into a comedy channel.
The Rs.8.61 billion revenue media conglomerate Sun TV filled a gap in its channel bouquet with Adithya leveraging its huge library.
Though all the Tamil channels air comedy programmes - mainly airing comedy clips from Tamil movies and mimicry - Sun TV decided to have a full fledged channel Comedy Thirai first on its direct-to-home (DTH) platform.
Sun TV has now Tamil news (Sun News), general (Sun TV), children (Chutti TV), music (Sun Music) and movie (KTV) channels and Adithya will fill the comedy slot.
Interestingly, the second largest Tamil channel network, the Rs.586 million (Rs.58.6 crore) Raj Television Network Limited has no plans to launch a comedy channel.
An industry official on the condition of anonymity told IANS: “For the time being comedy channels may be a growth driver for the entertainment companies that is affected by the economic slowdown.”
It was Vijay TV that first launched mimicry programme Kalakka Poovadu Yaaru. Soon the format was copied by Sun TV which later hired the former’s programming team.
Other Tamil channels too started similar programme but were not able to match the industry leader Sun TV.
With people started watching the comedy programmes, Sun TV saw the niche opportunity and launched Adithya.