Minda Industries launches four-wheeler battery

December 9th, 2008 - 9:42 pm ICT by IANS  

New Delhi, Dec 9 (IANS) Minda Industries Ltd (MIL), part of the Rs.10-billion NK Minda Group, Tuesday launched the four-wheeler variant of its automotive battery brand ‘Vroom’. With the launch of the new variant, the company aims to meet the growing demand of quality batteries both from original equipment manufacturers (OEM) and replacement market, an official statement said.

“Our two-wheeler batteries have received wide acceptance. We are hopeful that the four-wheeler variant will be as well received,” MIL chairman and managing director N.K. Minda said.

MIL controls five percent market share in the two-wheeler battery segment.

The company added that it has initiated talks with several auto majors for selling four-wheeler batteries. “We have already got request for quotes from Maruti and Tata and are awaiting a word from them,” Minda said.

MIL currently supplies two-wheeler batteries to Bajaj Auto.

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