Macmillan to popularise audio-video education

December 9th, 2008 - 6:42 pm ICT by IANS  

Kolkata, Dec 9 (IANS) Macmillan Publishers India Ltd Tuesday announced here a tie-up with Edurite Technologies, the Indian arm of the UK-based online education services company TutorVista, to introduce audio-video education in 18,000 schools across India.”Macmillan has a reach of 15,000 schools across India and Edurite has a reach of 3,000. Through this tie-up, we are trying to popularise audio-video education in these schools using a software - DigitAlly,” Macmillan senior vice-president (sales and marketing) Alok Lahoti told reporters here.

“This will help teachers to impart education through a combination of text, animations, videos and images, which will make it interesting for students,” he added.

Lahoti said the combination of Edurite’s “technology-driven learning methods” and Macmillan’s “proven strengths in providing quality content” and its “vast presence” will “do the trick” for Indian classrooms.

“This venture is part of Macmillan’s endeavour to be at the forefront of technology-enabled, enhanced school education,” he added.

The contents offered by DigitAlly, developed by Edurite, are based on a range of syllabi of various state boards (of Karnataka, Andhra Pradesh, Maharashtra, Tamil Nadu and West Bengal) as well as Central Board of Secondary Examination (CBSE) and Indian Certificate of Secondary Examination (ICSE).

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