Half of US homes own Apple productsMarch 29th, 2012 - 11:19 am ICT by IANS
Washington, March 29 (IANS) Half of all US households own at least one Apple product, a survey has showed.
According to CNBC’s All-America Economic survey released Wednesday, the Apple-buying household on average has a total of three Apple products.
Overall, the average household has 1.6 Apple devices with almost one quarter planning to buy at least one more in the next year, Xinhua reported.
The survey, collecting answers from 836 Americans, found that Apple buyers tend to be male, college-educated and younger.
Ownership is strongly related with household income. Only 28 percent of those making less than $30,000 a year own at least one Apple product, compared with 77 percent of those making more than $75,000.
Households on the higher end of the income own an average of about three Apple devices, while the average number of Apple products for lower-income homes is only 0.6.
Meanwhile, the age gap in purchasing Apple products is not as wide as people usually think.
Some 63 percent of people between 18 and 49 said that they own an Apple product and 50 percent of people between 50 and 64 owned one. Among those at the age of 65 or older, Apple owners still reach 26 percent.
Families with children are also more likely to own an Apple device. Around 61 percent of households with children own Apple devices, compared with 48 percent of homes without kids.
“It’s a fantastic business model — the more of our products you own, the more likely you are to buy more,” said Jay Campbell, a vice president of Hart Research Associates, which conducts the CNBC survey.
“Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level,” Campbell added.
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Tags: age gap, apple product, business model, cnbc, economic survey, gap, hart research, household income, jay campbell, purchasing apple products, sales model, technology industries, us households, vice president, xinhua