Filmfare awards are the oldest and most respected for the India cinegoers who adore their Matinee idols:Two decade ago it drew the nation attention- filmdom being the only entertainment mattered most for the classes and masses: With advent of new technology and electronic media channels in most of average middle class and elite people across the country this is tough
going for great the film and the glitter has diluted to some extent but the award has its on locus standi:

The glamour goes for cinestar and matine idols to hold their evaluation and to befit in frame of advertisment world another big source for entertainment professionsals:
Most of the big star yesteryears of silver screen never bee lined for small products or products with gimmicks of raising their values but concentrated with their films:
Cine star of todays are now seen selling consumer to durable for the benefit of market and the branding with touch of their brand: In this scenario the filmfare awards could gain some market value in addition to professionalism and accaedmic glitter:
BEST FILM
of the year was Jodhaa Akbar the film retained most of the awards as the BEST DIRECTOR award goes to Ashutosh Gowariker - Jodhaa Akba: BEST ACTOR IN A LEADING ROLE to Hrithik Roshan for his performance in Jodhaa Akbar:
Music category the BEST BACKGROUND SCORE A. R. Rahman - JODHAA AKBAR:BEST MUSIC DIRECTOR-A. R. Rahman - Jaane Tu-Ya Jaane Na
BEST LYRICS Javed Akhtar - Jodhaa Akbar - Jashn-e-Bahara:
BEST ACTRESS IN A LEADING ROLE filmfare award goes to Priyanka Chopra for Fashion film:BEST PLAYBACK SINGER (MALE) Sukhwinder Singh - Rab Ne Bana Di Jodi - Haule Haule and BEST PLAYBACK SINGER (FEMALE)Shreya Ghoshal - Singh Is Kinng - Teri Ore- were the winners of 54th Filmfare awards the gala event was organised at Yash Raj Studios Mumbai on Sunday the first March 2009: