Fiat launches new model, plans doubling sales by 2010

January 22nd, 2009 - 10:56 pm ICT by IANS  

Kolkata, Jan 22 (IANS) Car manufacturer Fiat India is likely to double sales by 2010, a top company official said here Thursday.”We are anticipating more than 40,000 sales in the current year (2009) and we hope to double it by 2010,” Rajeev Kapoor, president and chief executive officer of the company said on the sidelines of the launch of Fiat Linea - a sedan with diesel and petrol variants.

The total sales - domestic sales along with export - last year were only around 4,500 units, he said.

After Linea, the company plans to launch two more models this year, he said.

“During recession there is always an opportunity because consumers become more choosy about what they want to purchase. Secondly, the only way to beat recession is to come up with launches. Wait and see how many launches happen this year,” Kapoor said.

Apart from doubling sales figure, the company will also be looking at new markets. “We will be at new markets in 2010. Our focus will be Australia, New Zealand and the UK, all right hand drive markets,” he said.

The company is planning to launch, a two-door lifestyle car Fiat 500 in the city in February, the Fiat India CEO said.

The company is a 50:50 joint venture between Fiat Group Automobiles and Tata Motors.

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