Emami eyeing Henkel’s soaps brands

February 17th, 2009 - 6:29 pm ICT by IANS  

Kolkata, Feb 17 (IANS) The city-based Rs.20-billion fast moving consumer goods (FMCG) company Emami is eyeing Henkel India’s toilet soap brands like Aramusk and Moloy, a top company official said here Tuesday.
“We are studying whether these two brands would be good or bad for us. The development is at a preliminary stage and we are yet to place any bids,” Emami Group director Aditya Agarwal told IANS on the sidelines of a press meet to announce its biotech arm’s pact with Calcutta Tramways for supplying bio-diesel for the latter’s bus fleet.

Henkel had acquired Aramusk and Moloy - a sandalwood fragrant soap - from Shaw Wallace in 1999. Aramusk is sold as the “country’s first male deodorant soap”.

Henkel India is believed to have recently put these two regional brands up for sale.

“Since we are into fast moving consumer goods business, any such offer round the corner will make us study it properly. We would also be studying whether the market conditions are good (for the acquisition) and things related to it,” Agarwal said.

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