Disney to ban junk food ads on programmes for kidsJune 6th, 2012 - 3:20 pm ICT by IANS
Washington, June 6 (IANS) US media and entertainment giant Walt Disney Company has announced it will become the first major media company to ban junk-food advertising on its TV, radio and online programmes that target children.
In an effort to address concerns about entertainment’s role in childhood obesity, Disney imposed a strict new set of nutritional standards, which set limits on the number of calories and amount of fat and added sugar for main and side dishes and snacks, reported Xinhua.
The guidelines won’t go into effect until 2015 because of existing advertising agreements. Disney is also launching its own “Mickey Check” label for food it deems to be nutritious to help promote certain healthier foods in grocery stores and other retailers.
“We’ve taken steps across our company to support better choices for families,” Disney Chairman and Chief Executive Robert Iger said in a statement Tuesday.
“And now, we’re taking the next important step forward by setting new food advertising standards for kids.”
The move follows the announcement last week of a plan by New York City to ban the sale of large sodas and other sugary drinks amid increasing concern about childhood obesity in America.
Nearly one-third of US children are overweight or obese, and research shows youth are increasingly being diagnosed with Type 2 diabetes and other chronic diseases related to obesity that were once thought of as only adult conditions. Data has shown junk food ads as one major contributor to the problem.
- New York bans oversized sugary drinks to fight obesity - Sep 14, 2012
- Whole Kids foundation to focus on childhood health - Jul 28, 2011
- Teens growing addicted to junk food - Jul 29, 2011
- New revelations about the food that kids should not eat - Dec 18, 2009
- 'Junk food ads, not TV, blamed for obesity in kids' - Feb 10, 2010
- Government mulls curbs on junk food in schools - Jul 18, 2011
- Brit kids 'getting fatter at twice the rate of Americans' - Jun 26, 2010
- Kids know which brands deliver what they want: salt, sugar and fat - Jan 26, 2011
- Banning junk foods at schools may help prevent childhood obesity - Mar 03, 2010
- Junk food: High Court seeks guidelines - Jan 11, 2012
- NGO files petition to ban junk food in schools - Dec 21, 2010
- Kids still exposed to same level of junk food ads on TV - Oct 04, 2010
- Mexico curbs junk food sales in schools - Jan 12, 2011
- South Korea bans junk-food commercials - Jan 20, 2010
- Nestle joins obesity battle by rewarding families buying Kit Kats, Smarties - Oct 14, 2010
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