Dhoni to be brand ambassador of Kolkata Fashion WeekFebruary 19th, 2009 - 12:51 am ICT by IANS
Kolkata, Feb 18 (IANS) Indian cricket captain Mahendra Singh Dhoni is all set to be the brand ambassador of the first ever Kolkata Fashion Week to be held in April.
“Ours will be an annual event. Dhoni will be the face of the event for four years. He has already shot several promos for the show,” Yudhajit Dutta, managing director of Mindscape Group of companies that is organising the event, told reporters here Wednesday.
Dhoni, however, will not be present for the first edition of the show, being held April 2-5 as he would be away in New Zealand with the Indian cricket team.
“We wanted a personality who is outside the state, can grab media spotlight and also has great appeal among the youth. Dhoni fits all these criteria,” Dutta said.
Thirty five top Indian models and 15 designers will participate in the fashion event, he added.