Coca Cola, SOS Villages to take on rainwater harvesting

January 20th, 2009 - 8:10 pm ICT by IANS  

New Delhi, Jan 20 (IANS) Coca Cola India and SOS Children’s Villages of India will jointly undertake rainwater harvesting to ensure sustainable water resources in 39 SOS villages across the country.”The Coca Cola Foundation of the US has granted $391,920 for the project and it has been forwarded to us by Coca Cola India,” SOS Children’s Villages of India president S. Sandilya told reporters Tuesday.

He said Coca Cola India will help in developing and monitoring the project, which is expected to complete in the next 12 months.

“It will touch the lives of about 6,000 children living in these villages,” he added.

The SOS Children’s Villages of India is a member of the SOS-Kinderdorf International that is operational in 132 countries and aims to support parentless and homeless children.

“We pursue a programme of reduce, recycle and replenish as our mantra of water conservation at all our facilities and the project will also raise awareness amongst children on water conservation,” Coca Cola India president and CEO Atul Singh said.

“We would also like to request other industries and corporate houses to come forward with similar projects,” he said.

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