‘Chammak Challo’ has opened up market for tie-ups: DJ KhushiOctober 20th, 2011 - 10:05 pm ICT by IANS
New Delhi, Oct 20 (IANS) A club or family get together — “Chammak Challo” from “Ra.One” — is getting the crowds moving. DJ Khushi, behind the popular number, says the song has opened the market for international tie-ups for remixes with Bollywood.
“The song has been the biggest boost not only for my career but also for the industry. It has opened new avenues - specifically it has opened doors for international tie-ups,” Khushi Soni, popular by the name DJ Khushi told IANS.
“The tie-up will open market for desi remixes in both the industries,” he added.
The song that has been sung by American R&B; singer Akon is composed by duo Vishal-Shekhar. It features Shah Rukh Khan and Kareena Kapoor.
The 26-year-old DJ, who has been in the industry for nine years, feels music has had different phases over the years but now is the time when DJ remixes are ought to grow in Bollywood.
“Like any other industry, the music industry has also gone through many different phases. There was a time when Indi-pop culture was a hit but then it faded, then Bollywood music and item songs became a rage. But now, DJ remixes are the next jump for Bollywood.”
When asked if Shah Rukh gave any inputs for the remix version, Khushi said: “No no, Shah Rukh didn’t give any inputs. He doesn’t interfere in anybody’s work and gave me full creative freedom to experiment.”
“RA.One” is slated for a Diwali release.
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- 'Chammak challo' made 2011 fantastic: Composer Vishal - Dec 16, 2011
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- Don't mix the two 'Chammak challos: Sonakshi - May 22, 2012
- SRK dedicates 'Ra.One' music to Yash Johar, Bobby Chawla - Sep 13, 2011
Tags: akon, b singer, bollywood music, creative freedom, crowds, diwali, diwali release, dj remixes, kareena kapoor, khushi, music industry, new avenues, New Delhi, nine years, pop culture, ra, shah rukh khan, tie ups, ups, vishal shekhar