Celebs walk the ramp to raise breast cancer awarenessOctober 17th, 2008 - 2:49 pm ICT by IANS
New Delhi, Oct 17 (IANS) Observing the Breast Cancer Awareness month, a line-up of celebrities and socialites sashayed across the Wills Lifestyle India Fashion Week (WIFW) ramp to spread the cause and show creativity of designer duo Falguni-Shane Peacock. The show, held late Thursday evening, saw Bollywood actresses Sameera Reddy and Minissha Lamba and socialites Farah Ali Khan, Niamat Bakshi, Tanisha Mohan and Shivani Burman on the catwalk.
“Breast cancer is on a rise in India and so this is an effort from our side to make the ladies aware so that they give their breasts some TLC - of course some tender, love and care but also a touch, look and check to monitor regularly,” advised Devika Bhojwani, who survived the disease seven years back.
“This disease can be picked up quickly so it is important to go in for regular check ups and do self check ups as well. We should not take our health for granted,” she added.
Falguni and Shane, who did the show for lifestyle care brand Fiama Di Wills, said the cause was very close to their heart as the former’s mother was diagnosed and cured of breast cancer at an early stage.
“We wanted to do something different this time and what better way to do it for a cause with so many lovely ladies walking the ramp for us. We have gone a little over the top, extra creative and wild with our clothes this time,” said Falguni.
The collection was all about exaggerated gowns which created an elaborate red carpet look in shades of reds, smoky grey, blush pinks, purples and off-whites. There were bejewelled ensembles in voluminous gowns with pink bows that signified the international symbol of breast cancer awareness.
Feathers flounced from shoulders and sleeves of gowns with hems of varying lengths. The cloth - more of organza - was bunched up and twisted with detailing like origami folds, and multiple tiers, pleated and folded to give a grand look.
Minissha, who wore a white short gown with a white feather trail behind it, said: “Women need to wake up and please take care. Our health is our biggest priority and the essence and beauty of a woman lies truly in her breasts. Fashion was a very good way to promote breast cancer awareness as it celebrates feminity and womanhood.”
Apart from the show, Falguni and Shane are also setting up an auction for a special peacock dress that is short, a halter cut and heavily bejewelled. Even the outfit that jewellery designer Farah Ali Khan flaunted, would be auctioned at the WIFW venue Friday.
The money collected from the show would be utilised towards breast cancer afflicted women who cannot afford proper treatment.