‘Brussels the propaganda battlefield for Russia and Georgia’August 18th, 2008 - 7:15 pm ICT by IANS
London, Aug 18 (IANS) Away from battlefields of South Ossetia, enemies Georgia and Russia have been fighting a propaganda battle - run by PR agencies based in Brussels, a newspaper reported.And while Georgia may have lost the war in South Ossetia, the opinion in Western capitals is that it is streets ahead of its giant neighbour when it comes to the propaganda battle.
Georgia’s propaganda is being handled by Aspect Consulting.
President Mikheil Sakashvili paid a reported half a million euros to the firm last year to brand Georgia as a “western wannabe, a Nato and European Union aspirant emphasizing everything from its fabulous food and drink to its liberties and democratic policies”, the Guardian newspaper reported.
It said Sakashvili’s PR campaign went into “overdrive” as Russian forces invaded Georgia.
“Reporters covering the conflict have been showered daily with emails providing news, contact details, mobile phone numbers of officials, video footage, background material, and tele-conference access to Georgians from Saakashvili down. Highly efficient, highly effective, usually punctual,” the newspaper said.
Russia’s PR is also handled by a Brussels-based agency, GPlus, which has been working for the Russian presidency for more than two years.
The success of the Georgia PR campaign has made it to the cover this week of the trade magazine PR Week.
Aspect founding partner James Hunt told the magazine: “I’m on the side of the angels.”
About GPlus, he said: “There are agencies that work for Russia. But I don’t know how they can be comfortable about that.”
- Russia warns US on Georgia support - Jun 07, 2012
- Moscow says arrest of alleged Russian spies in Georgia part of "anti-Russian psychosis" - Nov 05, 2010
- Georgia sends peace proposals for Abkhazia and South Ossetia - Dec 08, 2010
- South Ossetia to discuss Georgia's peace proposal in Geneva - Dec 09, 2010
- Georgia, Azerbaijan to jointly bid for Euro 2020 - Mar 07, 2012
- South Ossetia to take Georgia's currency out of circulation - Dec 21, 2010
- Georgia reluctant to restore relations with Russia (Lead) - Mar 03, 2012
- Medvedev praises Sarkozy's role in South Ossetia ceasefire - Aug 08, 2009
- Georgian president fears leaving country for EU summit - Aug 27, 2008
- Georgia boosting military strength: Moscow - Oct 01, 2009
- When Bush told "hot-blooded" Putin he was "cold-blooded" - Nov 04, 2010
- US Senate asks Russia to pull out from Abkhazia, South Ossetia - Jul 31, 2011
- Georgian opposition to sue TV channel over fake invasion report - Mar 14, 2010
- Georgia still bears scars a year after war with Russia - Jul 30, 2009
- Russia admitted to World Trade Organisation - Dec 17, 2011