BlackBerry Bold home launch fails to create buzz

August 22nd, 2008 - 11:13 am ICT by IANS  

Toronto, Aug 22 (IANS) Canadian wireless giant Research In Motion (RIM) quietly launched its latest BlackBerry Bold smartphone in the home country Thursday.The BlackBerry Bold, which is considered to be RIM’s response to the iPhone 3G launched here last month, didn’t generate the euphoria that the Apple device created here last month.

Like the iPhone 3G, the Blackberry Bold is also supported by third-generation wireless networks.

Rogers, the country’s biggest telecom service provider, will support the BlackBerry Bold service across Canada.

The new subscribers will have to sign a three-year contract with Rogers Wireless, with an initial payment of $399 which includes cost of the device.

“Rogers Wireless is proud to be first to offer Canadians the world’s fastest BlackBerry smartphone on Canada’s fastest mobile network,” said John Boynton, senior vice president and chief marketing officer at Rogers Wireless.

“The much awaited BlackBerry Bold smartphone is a ‘must have’ for connoisseurs of premium products and mobile workers who want to remain connected and productive no matter where their jobs may take them,” he said.

After reports of disrupted services by the users of the iPhone 3G, which is also supported by Rogers Wireless, the BlackBerry makers have reportedly optimized the new smartphone for Rogers’ 3G wireless data network.

The launch of the BlackBerry Bold in the Canadian market comes after RIM unveiled it in many European and South American markets.

The news smartphone features a newly designed, precision QWERTY keyboard, built-in GPS, enterprise-grade Wi-Fi and many multimedia capabilities. These include a two- megapixel camera with video recording and an advanced media player to play music, watch videos and view pictures.

Boasting a very high resolution display, the BlackBerry Bold smartphone also features a next-generation 624 MHz mobile processor.

Users can also edit Word, Excel and PowerPoint documents directly on the handset using the preloaded DataViz Documents to its Go software suite.

“The new BlackBerry Bold exudes confidence and elegance as it delivers blazing performance on Rogers’ high-speed 3G network,” said Mark Guibert, vice president for corporate marketing at RIM.

“We’re very pleased to be launching the BlackBerry Bold with Rogers, providing Canadian customers with a breakthrough smartphone that will help them make the most out of their work and personal time.”

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