Barbie to go baldApril 1st, 2012 - 5:21 pm ICT by IANS
London, April 1 (IANS) The popular Barbie doll is all set to get a bald makeover in support of children who lose their hair due to cancer treatment.
Toymaker Mattel took the decision after a campaign attracted more than 150,000 “likes” on social network Facebook, Sky News reported.
Mattel spokesman Alan Hilowitz confirmed that the doll would be put into production, complete with wigs, hats, scarves and additional accessories. It would, however, be classified as a “friend” of Barbie.
The “bald and beautiful” campaign was started on Facebook in January by two women whose daughters lost their hair after undergoing treatment for cancer.
Campaign co-founder Jane Bingham came up with the idea to help young children, after meeting Rebecca Sypin, another mother in a similar situation.
Mattel said the dolls would not be sold in stores but donated to hospitals.
“Through a thoughtful approach, we made the decision not to sell these dolls at retail stores, but rather get the dolls directly into the hands of children who can most benefit from the unique play experience,” the company said in a statement.
- Will Barbie doll sport a bald look? - Jan 13, 2012
- Mattel to give Barbie's boyfriend Ken makeover in new reality series - Mar 24, 2011
- Barbie gets Posh-style designer revamp - Feb 09, 2010
- After Katrina, Hrithik may walk the ramp for kids - Jan 13, 2012
- Barbie doll-maker slammed over recruitment of models as young as 12 - Feb 13, 2011
- Ken and Barbie's fate put to Facebook vote - Feb 09, 2011
- Barbie doll creator dead - Jul 24, 2011
- Are Barbie and Ken getting together again after 43 yrs? - Feb 07, 2011
- "Barbie Video Girl" - A Trap Set By Pedophiles? - Dec 24, 2010
- Barbie dolls inspired by Kardashian sisters - Jan 06, 2012
- Greenpeace hold protest over Barbie packaging - Jun 08, 2011
- Iran shutting down shops selling Barbies? - Jan 22, 2012
- Meet Barbie's new boyfriend - fake-tanned Palm Beach 'Sugar Daddy' Ken - Oct 30, 2009
- New Barbie dolls for Olympics 2012 - Jul 26, 2012
- New Barbie with hidden camera branded a "gift to paedophiles" - Nov 03, 2010
Tags: april 1, barbie doll, cancer campaign, cancer treatment, co founder, dolls, facebook, hats scarves, jane bingham, makeover, mattel, rebecca, retail stores, sky news, spokesman, thoughtful approach, toymaker, two women, undergoing treatment, wigs