At fashion fair, small town girls mark a different presenceMarch 16th, 2008 - 8:39 am ICT by admin
By Shweta Thakur
New Delhi, March 16 (IANS) It is an unusual meeting point. India’s ace fashion designers rubbing shoulders with a group of girls from a small Uttar Pradesh town at the Wills India Fashion Week here. These girls from Anoopshahr belong to the Pardada Pardadi Educational Society (PPSE), a non-profit organisation, which has set up a stall in the exhibition area to showcase their bed, bath lines and gift item range.
The PPSE works for rural empowerment by educating and giving vocational training to girls from below poverty line (BPL) families.
“We have understood that sympathy of people will not help us survive!” Renuka of the PPSE told IANS.
“It is a competitive world and one has to be prepared to face it. So we train girls from marginal families, by providing them basic education for social empowerment and vocational skills like making gift items and home furnishings that ensures them livelihood,” she added.
The stall is getting a lot of attention not only because of its unique name and social agenda but also for its contemporary products with a traditional touch.
The colour palette of the items ranges from beiges, whites and mossy greens to bright oranges, reds and pinks.
There are pretty linen cushion covers, bed sheets, bed covers, duvets, quilts and towels on display. Intricate zari, embroidery, sequin work and block prints are used to create floral and ethnic motifs.
Delicately embroidered gift bags made of silk, tissue and jacquard are also on display. Sequin work in silver thread is cleverly used to create ethnic motifs on wooden trays covered with fabric, on wall hangings, skip metal and wood photo frames.
The prices begin from Rs.50 and go up to Rs.7,000.
The organization has a retail outlet each in Gurgaon, Meerut and Bhopal. These outlets stock and sell items made by the girls and the proceeds go back to them.
“The PPSE school has set up an account for each student, in which Rs.10 is deposited per day on the basis of attendance. By the time they are ready to pass out, an amount of around Rs.40,000 is waiting for each child.”
“Till date, two batches of 12 students each have passed out. Of them, 12 girls are employed in the school as teachers and 12 are pursuing higher education.”
There have been several queries at the stall and Renuka is hopeful these will soon translate into sales.
“Displaying our work at the country’s biggest fashion fair is a great opportunity. Though there have been only enquires, I hope of getting orders soon.”
“We have also seen the work of the designers. We will talk to them so that our girls can do the embroidery work for their collections,” she said.
The fashion extravaganza ends March 16.
- Pakistani designers put traditional foot forward in India - Apr 14, 2012
- Work behind every Indian garment is unique: Filipino fashion blogger - Aug 22, 2011
- Bedspreads, Ganeshas, toys...Michelle can't stop buying at crafts museum (Lead) - Nov 08, 2010
- Kantha stitch takes fashion, furnishings by storm (With Images) - Aug 12, 2012
- Bollywood beauties throng Manish Malhotra's LFW show - Sep 21, 2010
- Shop till you drop in Kolkata! It's Durga Puja time - Oct 11, 2010
- Ritika Bhasin offers multi-purpose trousseau (With Images) - Feb 04, 2012
- Payal Kapoor to revive Benaras motifs at LFW (With Images) - Jul 20, 2012
- Rahul Mishra offers hand-made, affordable accessories - Feb 22, 2012
- High on creativity, Gen Next designers open LFW (With Images) - Aug 17, 2011
- Bollywood losing its grip on popular fashion? - May 24, 2011
- Krishna displays handcrafted embroidery, French knots at LFW - Aug 06, 2012
- Event to promote handicraft, handloom sector - Aug 17, 2012
- Himachal offers discounts on woolens, handicraft items - Oct 31, 2010
- Gitanjali group inaugurates first gold-dispensing ATM - Oct 22, 2011