Aston Martin launches dealership in India
April 15th, 2011 - 6:28 pm ICT by IANSMumbai, April 15 (IANS) Marking its presence in India, Britain-based Aston Martin launched its first dealership in the country Friday, bringing the British marquee’s luxury sports cars to this city.
“Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market,” said Aston Martin’s chief commercial officer Michael van der Sande.
Sports car enthusiasts will be able to view and test-drive selected models from the entire range of V8 Vantage Coupe, V8 Vantage Roadster, V12 Vantage, DB9 Coupe, DB9 Volante, DBS Coupe, DBS Volante and the four-door sports car Rapide.
These models will also be joined by the recently launched V8 Vantage S and the new Virage.
Aston Martin will commence its presence in India with a new facility in Mumbai in partnership with Performance Cars.
“Partnering Aston Martin offers us a unique opportunity to bring one of the world’s iconic brands to one of the world’s most discerning and fast growing markets,” said Lalit Choudary, managing director of Performance Cars.
The Aston Martin dealership in Mumbai is located at Kemp’s Corner at the junction of the ultra premium Peddar and Altamount Roads in south Mumbai.
The opening of the Aston Martin Mumbai showroom strengthens the company’s global dealership network to a total of 134 dealers in 42 countries.
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Tags: altamount, aston martin, car enthusiasts, director of performance, india britain, kemp, luxury market, luxury sports cars, managing director, marquee, models, partnership, performance cars, presence, roadster, sande, south mumbai, sports car, vantage, virage