Aspiring designers looking forward to design based reality show

February 9th, 2009 - 7:41 pm ICT by IANS  

New Delhi, Feb 9 (IANS) Shruti Khare, a final year student of a course in fashion design and technology, is very happy because her dream of working with an established designer - and fame - is just a show away.

Khare, a final year student at Amity College, hopes to be one of the participants in a new design-based reality show “Let’s Design”, organised by the US-based Cotton Council International (CCI) in partnership with the lifestyle channel Zoom. The show is being organised to discover untapped fashion talent in the country.

“One of my friends told me about this event and I have applied, I am keeping my fingers crossed. I really hope that I get through. Opportunity like this come once in a life time and I do not want to miss it by any chance,” the 21-year-old Khare told IANS.

“I am confident about my designs and I am sure that I can make it,” she added.

Elaborating on the reality show, CCI’s India representative Sachit Bhatia said: “This show will offer an opportunity to all aspiring designers with a flair for designing to come forward and turn their dreams into reality by creating fashionable cotton garments.”

“One winner of the show will get an opportunity to work with an established designer that will give them optimum exposure in this field,” he added.

A panel of expert judges, including Kiran Uttam Ghosh, Deepika Govind, and Meera and Muzaffar Ali, will choose one lucky winner.

Even designer Jai of the Parvesh-Jai duo feels it is a great platform but only if the idea is promoted well and the winner actually uses the opportunity in a better manner.

“It is a very nice idea and the participants should utilise this opportunity properly as the media exposure will make them famous but they will really have to work hard if they want to leave a mark,” Jai told IANS.

“We really wish that we had got such opportunities during our college days. Winning such contest not only makes you famous, but also gives you wonderful exposure,” he added.

Contestants above the age of 18 years can apply online at and upload their design sketches that will be short listed by the judges.

The short listed participants will stay under one roof and perform various on-the-spot tasks that will test their skills, acumen and passion.

“During the course of the show, the judges would also mentor the participants and help them in sharpening their design skills. They will also share their professional experience with them,” Bhatia said.

“The selected finalists will then present their collection at the grand finale in the capital,” he added.

The last date for the submission of designs is Feb 12 and the grand finale will take place March 7.

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