Adlabs Cinemas support literacy mission

September 14th, 2008 - 4:29 pm ICT by IANS  

Mumbai, Sep 14 (IANS) Adlabs Cinemas, the movie exhibition arm of Reliance-Anil Dhirubhai Ambani Group (ADAG), announced that it has joined hands with a Mumbai-based NGO to support a literacy programme for girl children.Adlabs Cinemas chief operating officer Tushar Dhingra said the company was working with NGO Nanhi Kali, which has launched a major literacy mission for the disadvantaged girl children in the country as well as an awareness campaign about the importance of education.

“As part of this initiative, we will introduce a special popcorn combo called ‘Classroom Combo’, a percentage of the sale proceeds of which will be contributed towards the education of the disadvantaged girl children,” he told IANS.

Dhingra also praised the efforts of Sheetal Mehta, executive director of the NGO, which is now educating over 43,000 under-privileged girl children in urban, remote rural and tribal areas of the country.

“The Classroom Combo initiative is a small step towards lending our support to the Project Nanhi Kali,” he said.

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