Verizon On New Marketing Drive Focused On Android
June 29th, 2010 - 7:11 pm ICT by GDBy Ranjan Bhaduri
June 29, (THAINDIAN NEWS) Verizon wireless is going all out with an aggressive and new marketing campaign to promote its upcoming android based smart phones. The Droid 2 is nearing its launch and the company wants to repeat its success with Droid with the new phone as well. The news was leaked last week when Droid X was introduced. Verizon Wireless is well known for its successful advertising and many people still recall its brilliant Droid Does ad where it mocked rival AT&T and iPhone before launching the first Droid. The new ad however will not be a spoof on Apple as it as been reported. The focus has shifted elsewhere.
The nationwide campaign will be based on its Summer of Droid theme. The campaign will go on till the upcoming Droid 2 is unleashed in the market in August. The company is going for a new look and name as well. It will drop the wireless part from its name and henceforth it will be known as Verizon. Verizon has finally announced that it will drop the quest for launching iPhone under its banner as it has decided to set focus on Android based smart phones. The release of both Droid X and Droid 2 is the reason behind this Android based campaign.
The release of the new Android 2.2 Froyo has also created a sensation in the smart phone market. Meanwhile other USA based cellular operators are also trying to cash in on the Android wave. IPhone carrier AT &T has launched Motorola BackFlip and other android phones while Sprint is counting on its new HTC EVO 4G.
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- Motorola Launches Cliq 2 At CES 2011 - Jan 07, 2011
- Motorola acknowledges the screen problems with 'Droid X' - Jul 26, 2010
- Motorola And Verizon Readies Droid Update - Dec 10, 2009
- Motorola Droid phone pricing unveiled - Oct 29, 2009
- Android sweeps Apple, BlackBerry in US smart phone market - Nov 02, 2010
- Verizon iPhone Launch No Longer A Rumor? - Jan 08, 2011
- Google opens online store for Android users - Feb 03, 2011
- Verizon Not Getting iPhone 4 This Year - Jun 08, 2010
- Motorola launches world's `thinnest' smartphone - Oct 19, 2011
- Motorola Droid Set To Battle Out Apple's iPhone - Oct 18, 2009
- iPhone 4 Faces New Threat In The Form Of Droid X - Jun 24, 2010
- Motorola Android Handsets To Come Loaded With Bing In China - Mar 14, 2010
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