Thaindian News

NEW YORK CITY (BNO NEWS) – A new study from interactive research and technology firm Vision Critical was released on Friday and it uncovered recent privacy issues with Facebook and consumer reaction to the aptly named “Quit Facebook Day on May 31st” campaign.

Despite Facebook users’ weariness to their privacy with regards to popular social networking tool ‘Facebook’, users are in fact not looking to delete their Facebook accounts. According to the survey, 57 percent of American Facebook users are aware of recent news stories about Facebook but only 11 percent have heard of the “Quit Facebook Day on May 31st” campaign. Of those aware, only 22 percent will quit on Monday, equating to only 2% of the total US Facebook account holders who plan to delete their account on Monday.

While findings show that a public shunning of Facebook will not occur, users are becoming more cautious about how they use the site. According to the survey, 81 percent of respondents say they are now using Facebook more carefully and 76 percent are not sharing as much personal information as they used to.

While users are concerned about being more careful while using the social networking website, 61 percent did think that Facebook has done a good job of responding to privacy concerns.

“These findings suggest that while Facebook users are becoming increasingly concerned about their privacy and the type of information they are sharing with others, the apocalyptic predictions of mass churn from Facebook are highly overrated and likely fueled by a small but vocal group of highly engaged Facebook consumers. Too many users are just too vested in the service to delete their account and dismantle a social network they have cultivated over time,” said Matt Kleinschmit, Senior Vice President of Media, Vision Critical. “This reinforces an interesting paradox of social networks that we have examined extensively in past waves of research namely that despite the fact that consumers use this medium for facilitating communication with some of their most trusted friends and family, they view social networks themselves as inherently untrustworthy, particularly relative to more traditional media channels.”

Survey results are based on 699 Americans aged 18+ with an active Facebook account who were surveyed on May 25, 20 using Vision Critical’s Spring Board America online research panel. The final results are weighted by age, gender, and region to represent the total universe of American adults with a Facebook.

Vision Critical is a global research and technology company specializing in custom online panels, private communities, and innovative online methods.