Nintendo Seeks to Trademark “It’s On Like Donkey Kong”

November 12th, 2010 - 3:10 am ICT by Angela Kaye Mason  

Nov 11 (THAINDIAN NEWS) Although the phrase “It’s on like Donkey Kong” has been a part of the American culture since early in 1992, and even though it was not Nintendo which “coined” the phrase, the company has now filed a petition to patent the phrase, since it includes the name of one of their game characters.

The phrase “on like Donkey Kong” became famous when Ice Cube used it for his “Now I Gotta Wet’Cha” album in 1992. Many other stars have used it, such as Trace Adkins in his hit “Honky Tonk Badonkadonk” as he admires the way a woman at the bar looks in her jeans with the lyrics “got it going on, like Donkey Kong, and oooo weee shut my mouth, slap yo grandma.” These words have become a part of pop culture in America.

Despite the fact that Ice Cube said it first, Nintendo claims that the phrase “is an old, popular Nintendo phrase that has a number of possible interpretations depending on how it’s used. In addition to Nintendo’s use, it has been used in popular music, television and film over the years, pointing to Donkey Kong’s status as an enduring pop-culture icon and video game superstar,” they stated, acording to ‘CNN’.

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