Thaindian News

Sep 14 (THAINDIAN NEWS) Nielsen Co has released new reports this morning to appoint Bing as the second most popular search engine in the United States. Google was estimated to have been used in 65 percent of all US searches, which was similar to figures for the previous month. Bing however overtook Yahoo to become the second placed search engine according to the data.

With regards to the yearly search volumes, Google has maintained its market share while Yahoo’s market share has slowly but consistently decreased from 16 percent to 13.1 percent. Bing has however increased its market share from 10.7 percent in August last year to 13.9 percent this year.

Nielsen stated that its data was based on primary searches and not contextual searches or other types of searches.

According to the report, “Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of all U.S. searches. Yahoo! followed Google and MSN/Windows Live/Bing Search with a 13.1% share of U.S. searches, falling from a 14.6% share in July 2010 to 13.1% (a 1.2% delta decrease or an 8% relative decrease).”

Other reports by comscore however gave higher marks for Yahoo over Bing and claimed that Yahoo’s market share was improving. Nielsen had credited Bing from gaining more of Yahoo’s search consumers but the contrasting data from other studies suggest this assertion of Bing being second to Google needs more time to be confirmed.