Mountain View, Nov 23 (THAINDIAN NEWS) Google is following in the steps of Larry Ellison of Oracle. Oracle was the undisputed buyer of companies in the market and now Google is starting to give it stiff competition. The latest acquisition of the search engine major Google is the ad-optimizer Teracent. Teracent is a startup that customizes online ads on the fly. It was reported in September that Google is interested in the company and now the deal has been finalized.

As always, the financial details of the deal have not been at all disclosed to the media but critics and analysts are speculating that the deal must be worth in the sub-$50 million category.

According to reports, Teracent was making around $2 million a year in revenue. And it had raised around $5 million in funding this year.

Teracent’s is the ad optimizer, and it has a specific technology to do that. Its Intelligent Display Advertising technology creates display advertisements which are entirely relevant to the specific client and the concerning website

Teracent is a novel startup company that has proprietary algorithms which automatically picks the creative parts of the display ad which may be images or colors or text in real-time. The algorithm then utilizes this information and it then customizes the advertisement according to the geographical location.