Fake users hit the value of Facebook likes

July 13th, 2012 - 10:26 pm ICT by Aishwarya Bhatt  

New York, July 13 (THAINDIAN NEWS) BBC investigated into whether advertisers were gaining anything from advertising on the world’s most popular social networking site Facebook and the results are startling to say the least.

BBC found that the advertisers are wasting their time and money on Facebook as there are a number of fake profiles and ‘likes’ from such profiles do not add any value to the advertised products.

BBC also found that there are a number of software’s which make fake profiles and they also befriend people. The BBC study report stated that, “An experiment by the BBC appears to have confirmed this was not a one-off issue. The BBC created a Facebook page for VirtualBagel - a made-up company with no products. The number of ‘likes’ it attracted from Egypt and the Philippines was out of proportion to other countries targeted such as the US and UK. One Cairo-based fan called himself Ahmed Ronaldo and claimed to work at Real Madrid”.

Business Insider also carried out a study and they found that only 13% of their data pool of people trusted Facebook completely and 59% of the surveyed people said that they trusted Facebook ‘only a little’.

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