Facebook Passes Google as Most-Viewed Site in US

September 12th, 2010 - 10:01 pm ICT by Pen Men At Work  

facebook_google September 12, 2010 (Pen Men at Work): It seems that Google’s monopoly in the web business is under a serious threat and the threat comes from mark Zuckerberg’s brainchild Facebook. According to latest figures from Hitwise US, it seems that web users are giving more priority to Facebook over other Google websites.

As per the report released by the data collecting website, people are logging directly into the social networking site and not going through the traditional path via the Google search engine anymore. Sources suggest that last year Facebook was the most visited site on Christmas Eve.

This was not an isolated incident, on the weekend of March 6th and 7th 2010; Facebook once again outran Google on the popularity charts. When analysts compared the two website’s popularity for the same week in 2009 and 2010, they found that Google’s visitors have increased by 9%, while that of Facebook has increased by a whopping 185%.

The new figures are extremely disturbing for the Google management as it seems that web users spent more time on Facebook than on Google last month. Americans spent a recorded 41 million minutes on Facebook in August 2010, compared to nearly 40 million minutes on all of Google’s websites (that includes YouTube). A marketing research company named comScore Inc recently published this remarkable data. What happened in the US might become a global trend in the next couple of months and then Google will be in a lot of trouble.

Google generates a lot of revenue from contextual advertisements on its websites and that cash flow might be severely hampered if Facebook keeps growing at this rate.

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