Facebook Launches New Service For Retailers

November 6th, 2010 - 7:03 pm ICT by GD  

By Ranjan Bhaduri
facebooks-mark-zuckerberg-006Nov 6, (THAINDIAN NEWS) After launching the service named Places, popular social networking site Facebook is now possibly concentrating on the concept of social commerce. The giant has launched a new mobile check in service for leading retailers and it covers several hundreds of mid and small sized businesses in the USA. The service Facebook Deals is meant for linking users of Facebook Places to offers and deals from brands like Gap, 24 hours Fitness etc. It is accessible only through the iPhone app of Facebook. The Android smart phone users can avail Places but Deals is not meant for them as yet. The Facebook team said that the popularity of the Places has inspired the merchants.

However, the exact number of Facebook users who use the Places service is not known. The Facebook users who use the Places service on their mobile Facebook app will now get notification of deals and offers at stores nearby. Initially, 23 big retailers and 20000 smaller merchants have tied up for the service. The service will also be helpful for the users as they will not have to use PCs or hit the stores in persons to get notified and updated about new offers. This may eventually change the way commerce is done in near future, feels the Facebook team.

However, Facebook is rolling out the service with an eye on its revenue for sure. It is estimated that the company will earn $1.28 billion from global advertising revenue in 2010 alone. However, before launching such new features Facebook needs to bolster its security, feel some veterans. The hackers have targeted it many times in recent past.

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