Thaindian News

PALO ALTO, CALIFORNIA (BNO NEWS) – Facebook on Wednesday announced it will introduce simpler and more powerful controls for sharing personal information.

User comments and concerns about privacy influenced Facebook’s decision to introduce new settings that will give the more than 400 million people who use social network the power to control exactly who can see the information and content they share, all with just a few simple clicks.

Facebook Founder and CEO Mark Zuckerberg officially announced the changes in a blog post Wednesday, as the new settings will also be added to make it easier to turn off third-party applications or websites.

“When we started Facebook, we built it around a few simple ideas,” Zuckerberg said. “When people have control over what they share, they want to share more. When people share more, the world becomes more open and connected. Over the past few weeks, the number one thing we’ve heard is that many users want a simpler way to control their information. Today we’re starting to roll out changes that will make our controls simpler and easier.”

Numerous consultations regarding Facebook’s privacy principles have greatly contributed to the design and implementation of the new privacy controls. The updated controls will start rolling out Wednesday and will be live for all Facebook users in the coming weeks.

Zuckerberg first announced Facebook’s intention to make these changes with detailed principles by which Facebook operates, including the following:

1. People have control over how their information is shared.
2. Facebook does not share personal information with people or services users don’t want.
3. Facebook does not give advertisers access to people’s personal information.
4. Facebook does not sell any of people’s information to anyone.
5. Facebook will always be a free service for everyone.

Wednesday’s announcement focuses on the first two of these principles.