Can Kindle Be iPod of E-Book World?

November 27th, 2007 - 12:29 am ICT by admin  

For all the pundit opinions about the Kindle,’s just-introduced e-book reader, MarketIntelNow is offering up the voices of consumers in a new report that drills down into reasons why these devices might or might not take off.

During the first week of November, MarketIntelNow polled 5,000 online consumers about the buzz-making gizmo. The overarching conclusion: E-books will take off when the right device is introduced. Could that device be the Kindle?

Peeking into the survey results, 38 percent of respondents chose “lack of a cool design” as their main objection to buying a handheld e-book device. Only 21 percent cited cost as the barrier. Twenty-one percent also noted reading on a screen was an objection.

E-Books vs. MP3 Players

Amazon’s Kindle might fare well against its competitors on the design side of the equation. Analysts have given the Kindle good reviews against the Sony Reader and the iRex iLiad. Amazon CEO Jeff Bezos said the company has been working on Kindle for more than three years with the top design objective being that Kindle would disappear in the consumer’s hands so people can simply enjoy reading.

The Kindle’s features include paperback-size dimensions, being able to change font size into an instant large-type edition, and the ability to hold several shelves’ worth of books, plus hundreds more on a memory card and a limitless amount in virtual library stacks maintained by Amazon.

Could the Kindle be the iPod of the e-book reader world? According to Boyd Peterson, a consumer media analyst at Yankee Group, there are several questions to ask with any new technology: Does the technology offer a better way to do what you were going to do anyway? Does it introduce a degree of difficulty that keeps you from wanting to give it a try? Is the price too high and is…

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