BlackAtlas.com showcased by AA for its African-American clientele
October 6th, 2009 - 2:47 am ICT by Aishwarya Bhatt
Fort Worth, Oct 5 (THAINDIAN NEWS) American Airlines launched a new social networking site in sync with a travel site to harness its African-American clientele. This will also help in creating a dynamic and real-time community for its travelers to share experiences unique to the black community.
The airline announced that, the user content would be anchored by travel video blogs and commentaries from author, filmmaker, television producer and world traveler, Nelson George, who will also serve as the BlackAtlas.com travel expert at large.
“I love to experience new cities, new food and meet new people. I love the thrill of discovering black culture everywhere, and so many African Americans feel the same way I do,” said Nelson George. “I want to entice more people to hit the road by giving them a different, and hopefully fresh, angle on travel through BlackAtlas.com.”
“We at American Airlines see BlackAtlas.com as an important connector, enabling an online community of travelers to share information about their favorite places for experiencing African-American and Black culture, food, music, literature, history and events across the globe,” said Roger Frizzell, American’s Vice President - Corporate Communications and Advertising.
“As we created the site, we also found a wealth of little-known facts about African-American and Black cultural and historical contributions in every corner of the world”, said McGhee Williams Ossee, Burrell Communications’ Co-CEO. “From a Jamaican restaurant in Milan to Santa Monica’s Ink Well Beach, there are uniquely African-American experiences enjoyed by travelers around the world. BlackAtlas.com is a forum that encourages travelers to share these stories and gives them the opportunity to better plan their next trip with a few key activities or places in mind.”
American Airlines created this unique social networking site, which is also a travel site in disguise, in partnership with the Chicago-based Burrell Communications and Juxt Interactive.
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Tags: african american experiences, american airlines, black culture, burrell communications, communications co, food music, frizzell, jamaican restaurant, literature history, little known facts, music literature, nelson george, new food, santa monica, share experiences, social networking site, television producer, time community, travel expert, world traveler
