AT&T launches Wi-Fi project in Times Square

May 26th, 2010 - 12:36 am ICT by BNO News  

NEW YORK CITY (BNO NEWS) – AT&T on Tuesday announced the launching of a Wi-Fi project located in New York City’s bustling Times Square.

AT&T’s 5,000 percent growth of their nationwide mobile data traffic over the past years has encouraged them to launch a Wi-Fi “hotzone,” which will be providing coverage for the company’s customers visiting and residing in New York who use Wi-Fi enabled smartphones, laptops, netbooks and other devices.

The new Wi-Fi coverage zone is a pilot setup to explore the use of Wi-Fi to provide an additional mobile broadband option in areas with consistently high 3G traffic and mobile data use, as the usually crowded Time Square area is internationally known for its constant activity.

The service has been installed in the north central part of Times Square, near 7th Avenue between 45th and 47th Street, and the Times Square hotzone is available for the nearly 32 million AT&T customers at no additional charge.

“Whether they’re emailing photos and videos to friends back home, downloading a restaurant review, or ordering discount Broadway tickets online, people in Times Square want the mobile broadband connection that lets them get the most done in the least amount of time,” said John Donovan, AT&T chief technology officer.

“With this pilot, AT&T Wi-Fi hotzone, we’re examining new ways to combine our Wi-Fi and 3G networks to help ensure that AT&T customers in Times Square always have a fast mobile broadband connection to do what matters most to them. It’s another example of how AT&T is exploring the ideal blend of technologies to maximize the mobile experience for our customers in New York City,” he added.

After the results of this pilot location are available, additional hotzones could be deployed across the country.

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